Behind the scenes in the audiovisual production of the new EVOX HAIR collection

Behind the scenes in the audiovisual production of the new EVOX HAIR collection

Our EVOX technical team traveled to the city of Medellín to work on the new collection of your brand. A production that was carried out in 3 days with a large audiovisual operational team made up of more than 16 people.


A casting was carried out to select the models for the campaign and that each one will represent what they wanted to convey in each color design, which was in charge of their experts in hair colorimetry.


The 2023 evox color campaign succeeded in taking traditional beauty to the next level and enabling color specialists to create hair color experiences like no other.


Immerse yourself in the narrative of the evox 2023 color campaign, where the art of coloring reaches new heights.

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